For over 4 years, I’ve been helping companies achieve their business goals by focusing on what matters most: their customers. 

As I seek to understand people’s motivations, needs, and pain points, active listening and frameworks like Jobs-to-be-Done and Mental Model Diagrams help me uncover insights and turn them into actionable strategies.

Currently I work as a Strategist at AKQA, a design and innovation agency known for its beautifully crafted and technologically advanced projects. I’ve had the pleasure of working with many great companies, including Inflection AI, Sony, and Volvo.

I’m originally from Kyiv, Ukraine; now based in Gothenburg, Sweden.